SMNYC Sneak Preview: Keynote: Microsoft and Fremantle Beat the BUZZR with Gamified FAST
流媒体回归纽约市, 数字媒体世界的中心, May 20–22 with 纽约流媒体, chaired by 媒体行业制图师埃文·夏皮罗 and curated in conjunction with the Streaming Media editorial team. 坐落在曼哈顿的中城东区，光彩夺目 纽约巴克莱洲际酒店, 纽约流媒体 features three days of engaging programming on cutting-edge topics and packed with dynamic panelists and keynote speakers from the upper ranks of the media firmament.
Game On!
Could retro content reimagined reshape the future of interactive TV? 5月21日星期二， 微软首席技术官安迪·比奇 and Fremantle 全球快速频道高级副总裁劳拉·弗洛伦斯 会回答这个问题吗 流媒体纽约的开幕主题演讲，“击败蜂鸣器。! How Microsoft & 弗里曼特尔正在快速游戏化 & 利用互动电视.“他们将讨论新的Beat the BUZZR平台, how it ingeniously turns watching old game show reruns into thrilling a lean-forward experience, 促成这一切的合作, 以及引擎盖下的人工智能.
利用 弗里曼特尔BUZZR网络从60年代开始的经典电视游戏节目, '70s, and '80s, Beat the BUZZR launches FAST viewers headlong into the game with quizzes, trivia, 以及个性化的见解, 指路革命, 交互式FAST的盈利机会. 发挥……的协作优势 微软的广告, NVIDIA, and other key technology partners including 纽约流媒体 Gold Sponsor MediaKind, Prime Focus Technologies, SymphonyAI, and Alice & Smith, Beat the BUZZR models new ways the intelligent application of data and AI can transform how audiences engage with FAST content and how brands can reap revenue from that engagement.
Beat The BUZZR背后的理念, 佛罗伦萨在NAB 2024上对观众说, sprang from a simple question: "How can we make old content feel new, 在FAST中成为班上最好的?答案来自安迪·比奇的一个电话, “我们一直在寻找的解决方案就这样出现了."
佛罗伦萨并不是比奇的第一个电话, as he searched for a partner who wanted to explore new ways to leverage "dusty, 静态内容存档," but she was the first to understand exactly where he was going, and recognize that he could align the technology partnerships needed to get there: "How do we put together an ecosystem that delivers an interactive experience that can also deliver ROI?" Beach asked.
As soon as Florence grasped what he was proposing, her response was immediate: "We're doing this."
微软是如何, Fremantle, and their technology partners amass the rich data resources and build the scalable tech stack to make this new interactive platform viable, and create the "watch party vibe" to make it irresistible to viewers? Join Andy Beach and Laura Fremantle for their 纽约流媒体 keynote and get the inside scoop on how Beat the BUZZR came to be, and how this AI-fueled gamification platform may well reveal an interactive TV future that's both popular and profitable.
The "Beat the BUZZR" keynote kicks off the first full day of 纽约流媒体 on May 21. Check out the 完整程序在这里 to learn more about the conference’s action-packed offerings.
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